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1-1 Discussion: Data as a Business Asset

Read Data, Data Everywhere. Provide one example of a business using data to improve its interaction with you (e.g., an online retailer may use your purchase history to recommend items that might interest you). In response to your peers, discuss the importance of data to businesses as they seek new sources of value. Imagine what might happen if an online retailer confused you with a classmate because its data is poorly managed.

To complete this assignment, review the Discussion Rubric document.

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