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IHP 510 1-1 Discussion: Effective Healthcare Marketing Practices

This discussion is multifaceted: You will introduce yourself and start to explore important ideas in healthcare marketing, such as target audiences and effective strategies to reach those markets.


To begin, review the module resources, and reflect on a time when you were the target of a healthcare organization’s marketing efforts. This could be a print, online (social media), or radio advertisement, a TV commercial, or even a billboard.


Then, in an initial thread, introduce yourself and share your experience as a target for healthcare marketing. You can use the explanation of the experience as a way to introduce yourself and why you are taking this course. Be sure to consider these questions in your initial thread:

  1. Do you believe the marketing effort used was appropriate for your particular demographics as the target audience? Why or why not?

  2. What recommendations would you make to improve the messaging/communication strategies of the marketing effort/advertisement?

In responding to your peers, comment on their critique of the identified marketing effort. Do you agree with their assessment of the marketing effort? Why or why not?


To complete this assignment, review the Discussion Rubric document.

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