“An investigation into the perceptions of customers of customized hand-painted handbags to determine the feasibility of a home-based hand-painted handbag business in Papakura, Auckland.” Abstract This research proposal is going to investigate about the perceptions of customers for customized hand-painted handbags. The whole proposal will go through the reasons for selecting this particular topic, assessing the risk elements, process and timeline for the dissertation. According to Kent Deverell, “all of this activity points to rapid growth in mass-customization offering across categories. Early pioneers like Oakley have demonstrated strong consumer demand for customized products…” (www.Forbes.com, November 5, 2013).
The described words points out the opportunity for customized handbags in New Zealand as fashion is a necessary part of modern life. This research will be a combination of qualitative and quantitative data collected from both primary and secondary resources. Regarding the methods I will use questionnaire and interviews for collecting statistical and in-depth information. Overall, the proposal will point out the feasibility degree of this business.
Comments