IHP 510 10-1 Discussion: Sharing Your Marketing and Communication Plan
Congratulations! Your final healthcare marketing and communication plan has been accepted and you are now ready to launch the plan. This...
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Jul 16, 20211 min
IHP 510 9-1 Final Project: Marketing and Communication Plan
Instructions Submit your final healthcare marketing and communication plan. It should be a complete, polished artifact containing all of...
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Jul 16, 20211 min
IHP 510 8-1 Worksheet: Budgeting for Healthcare Marketing
Instructions For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and...
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Jul 16, 20211 min
IHP 510 7-2 Final Project Milestone Three: Marketing and Communication Strategies
Instructions In this section of the marketing and communication plan, you will develop specific marketing strategies to support the...
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Jul 16, 20211 min
IHP 510 7-1 Discussion: Bringing Together the Five Ps of Healthcare Marketing
For this discussion, you will reflect on what you have learned in this course about the Five Ps of healthcare marketing (physicians,...
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BAE Admin
Jul 16, 20211 min
IHP 510 6-2 Worksheet: Matching Healthcare Marketing Techniques to Specific Target Markets
Instructions For this worksheet task, you will propose marketing and communication strategies based on the target market and demographics...
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Jul 16, 20211 min
IHP 510 6-1- Discussion
For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s...
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Jul 16, 20211 min
IHP 510 5-2 Final Project Milestone Two: Situational Analysis
Instructions For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing...
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Jul 16, 20211 min
IHP 510 5-1 Discussion: Healthcare Marketing Strategies: Consumers and Stakeholders
For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular...
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Jul 16, 20211 min
IHP 510 4-2 Worksheet: Conducting a SWOT Analysis, Considering the Competition, & Making a Proposal
Instructions For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a...
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BAE Admin
Jul 16, 20211 min
IHP 510 4-1 Discussion: Physicians & Patient in Healthcare Marketing: Goals & Ethical Considerations
For this discussion, you will consider the relationship between physicians and health organizations and examine how this informs...
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BAE Admin
Jul 16, 20211 min
IHP 510 3-2 Worksheet: Ethical Decision-Making in Healthcare Marketing
Instructions For this task you will first compare the ACHE and AHIMA code of ethics, and then review a brief case from Healthcare...
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Jul 16, 20211 min
IHP 510 3-1 Final Project Milestone One: Introduction
Instructions For this first milestone, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the...
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Jul 16, 20211 min
IHP 510 2-3 Staying on Track
Begin work on Final Project Milestone One: Introduction, due in Module Three. In this first milestone, you will provide an introduction...
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Jul 16, 20211 min
IHP 510 2-2 Marketing Exercise: Whose Vision Is It?
Instructions For this task, you will examine how a healthcare organization’s vision, mission, and values are aligned to its marketing...
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Jul 16, 20211 min
IHP 510 2-1 Short Paper: Aligning a Healthcare Organization's Mission, Values to Marketing Efforts
Instructions For this task, you will reflect on the foundations of healthcare marketing as discussed in the assigned readings in the...
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BAE Admin
Jul 16, 20211 min
IHP 510 1-2 Marketing Exercise: Mayo Clinic's Atrium Healthscape
Instructions For this task, you will examine how the Mayo Clinic’s creation of a “healthscape” aligns to the organization’s mission and...
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Jul 16, 20211 min
IHP 510 1-1 Discussion: Effective Healthcare Marketing Practices
This discussion is multifaceted: You will introduce yourself and start to explore important ideas in healthcare marketing, such as target...
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