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IHP 510 6-2 Worksheet: Matching Healthcare Marketing Techniques to Specific Target Markets


For this worksheet task, you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service at the Missouri Department of Health and Senior Services. These strategies must align to the organization’s mission, vision, goals, and objectives.

This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven.

Also, for the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you propose in this task.

To complete this assignment, review the Module Six Worksheet Guidelines and Rubric document.

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