Task: For this article analysis assignment, each student will be analyzing two news articles. The emphasis is on identifying the marketing implications for the events or incidents described in the article. Students are required to choose ONE of the news articles that focus on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyze the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include: (1) Which of the UNSDGs does the new article relate to? (2) Who are the important stakeholders? (3) What potential marketing issues can be identified from the article? (4) How would you respond to these issues and why?
Subject Name: Economics
Level: Undergraduate
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