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Brand Sustainability Assignment: Analyzing Digital Marketplace Of Nike’s Website

Task: Sneakers have revolutionised fashion, lifestyle and the environment. Sneakers and streetwear have revolutionised fashion, lifestyle and the environment. Global Footwear Market Report 2021, reports that the Sneaker Market is Projected to Reach $403.2 Billion USD by 2025 - Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population. From Nike, Toms, Puma, Adidas to Converse, Veja, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers. The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain, Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food. In this sustainability assignment you will audit, analyze and evaluate the social and digital media of an environmentally and sustainable sneaker brand.


Subject Name: Information System

Level: Undergraduate


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