Explain what is meant by the term non-GAAP reporting making use of the two companies you selected20%

Required (Marking weighting in brackets): 1.Explain what is meant by the term non-GAAP reporting making use of the two companies you selected (20%). 2.Given the objective of financial reporting, discuss how non-GAAP reporting supports or detracts from this objective 3.Considering qualitative characteristics and enhancing characteristics for financial information, consider how non-GAAP reporting contributes or detracts from the characteristics that support high quality financial reporting. 4.The quality of written communication (This will be assessed for clarity, presentation, grammar, spelling, sentence structure and correct referencing using Chicago style) (40%).