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HCM 325 1-2 Journal: Final Project Topic Selection


This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 71–91 of your textbook

Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.

To complete this assignment, review the Module One Journal Guidelines and Rubric document.

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