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HCM 325 3-2 Final Project Milestone One: Draft of Introduction


For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and the Module Two short paper to assist you in developing your introduction.

For additional details, review the Milestone One Guidelines and Rubric document.

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