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HCM 325 4-2 Journal: Competitor Analysis


In this journal assignment, you will explore your selected product's/service's position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own experience with healthcare products and services in deciding which competitor you would select as a healthcare consumer.

Use the Module Four Journal Worksheet to outline important information about two competitors to the healthcare product or service you selected for your final project.

This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.

To complete this assignment, review the Module Four Journal Guidelines and Rubric document.

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