a) Introduce the selected manufacturing company: 1. Company’s name 2. Establishment year 3. Vision & mission 4. Managerial Highlights 5. Products focused 6. Line function & staff function b) Identify and describe the value chain of the manufacturing company c) Explain the process of Planning in the manufacturing company for three issues: 1. Which business strategies are adopted? 2. How does it position itself among other existing competitors and potential rivals? 3. What information is significantly required for its manufacturing &/or selling budgeting? d) Analyse the process of Controlling in the manufacturing company for two issues: 1. How can it monitor its manufacturing &/or selling plans? 2. How can the manufacturing company implement a balanced scorecard in its performance management system across the four perspectives: financial, customer, process, and learning & growth? e) Provide two situations in which Decision Making is presented in the manufacturing company. Examples of decision making can be: buy or produce input material; continue or drop a business segment; focus nationally or expand internationally, improve a current product or create a new one, raise more fund through borrowing or capital issuing, target a specific customer group or diversify them, maintain current pricing policy or change it, computerise operation activities or not… (These are just examples, you can think of your own situations). f) Summary of interesting findings and any recommendation/prediction. 1. Summarize and present three significant points of the discussion topics in your report in a coherent manner. 2. Provide recommendation or forecast of the manufacturing company.
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