The Managing Director of your bank after attending a seminar on changing dynamics of international business environment said: “Strategic drift is the tendency for strategies to develop incrementally on the basis of historical and cultural influences but fail to keep pace with a changing environment.”
1. You work as a research analyst for a leading investment bank, your main tasks are to provide competitive analysis on various companies’ market offerings, identify market trends, and analyze business models of public listed firms. As part of your routine work identify a specific industry and select a firm that has experienced dynamic changes over the last five years. Critically evaluate the key drivers of change that have affected the industry and the selected firm.
2. Undertake a secondary research and write a report to your current and prospective clients on a specific listed firm on the main board of the Bursa Malaysia or the London Stock Exchange. Your report should critically evaluate the FIVE year financial performance of the selected firm. This report should cover the areas of profitability, liquidity, efficiency, capital structure and analysis of investor returns. Your analysis must also include suggestions on why such trends prevail or change accordingly. Meanwhile you must state areas considered for remedial action to any weaknesses that you have identified for investigation and state your recommendations clearly.
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