Task: Objective In this assessment you will have to research a small case study and you will need to apply your knowledge to identify the main issues, prioritise, provide insights and to discuss alternatives. You must write a Case Study Report about your company discussing the strategic plan of an organization. To present a case study based on the selected organization’s current analytics strategy and your recommended strategy. Identify a key business initiative for your organization, something the business is trying to accomplish over the next 9 to 12 months. It might be something like improve customer retention, optimize customer acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on. Brainstorm and write down what (1) customer, (2) product, and (3) operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you'd like to answer about the targeted business initiative. Tip: Don't worry about whether or not you have the data sources you need to derive the insights you want (yet). Case Study Weightage: 10% Submission deadline: Session 5 MITS6005 Case Study Copyright © 2020 VIT, All Rights Reserved. 3 Write down data sources that might be useful in uncovering those key insights. Look both internally and externally for interesting data sources that might be useful. Tip: Think outside the box and imagine that you could access any data source in the world. Be analytical within your report and examine key terms and theoretical relationships in depth. 1. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues. 2. Identify main issues: Prioritize choices, justify and prioritize issues chosen. 3. Analyze the issues: Each issue is discussed using relevant concepts and principles, insight is shown in analyzing the information. 4. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative. 5. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice. 6. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate
Subject Name: Information Technology
Level: Undergraduate
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